Vignette Dialog
Vignette Dialog helps deliver highly personalized content to individual recipients through online and offline touch points. Business users can easily use its simple, graphical environment to plan, create and deploy multi-step interactive dialogues using electronic and traditional direct mail, Web sites and telemarketing centers.
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| Quickly and easily define, modify and track dialogs, including managing the process, the actions and the appropriate content. |
Communications can become automatic dialogues, with personalized messages triggered by specific responses such as online registrations or purchases, survey participation, product downloads, event attendance or customer service calls. Any sequence of communications can be pre-planned to occur automatically in response to any recipient's actions.
Business users can quickly and easily define, modify, track and manage interactive programs. Web sites and portals, e-mail and print, even telephone conversations can become a closely coordinated strategic platform to support critical business objectives such as improving customer satisfaction and lifetime value.
Features and Benefits
| Multi-media integration | Coordinate interactions among multiple touch-points, including e-mail and print, Web sites and telephone centers. |
| Dialog designer | Create and visualize sequenced, results-driven customer interactions through a drag-and-drop interface. |
| In-depth reporting and analysis | Track and measure detailed program results through out-of-the-box or custom reports, including graphical analysis, free-form text responses and comprehensive statistics. |
| Interactive forms | Capture nuanced responses by recipients through interactive forms, and trigger tailored follow-on messaging in real time. |
| Opt-in/opt-out management | Present flexible opt-in/opt-out choices to improve contact satisfaction by offering better-fitting, optional communications. |
| Integrate with legacy systems | Enhance and extend current investments in sales force automation, call center, data warehouse and Web content management applications. |
| Coordinate multiple channels | Deliver consistent messages across e-mail, Web site, telephone and fulfillment packaging for a richer, more unified customer experience. |
| Pace message frequency | Prevent messaging wear-out and confusion with the Traffic Cop feature, which manages program pacing for every unique contact. |
From simple campaigns to more sophisticated marketing programs, Vignette Dialog enables the easy design, execution and measurement of multipart results-driven communications across a variety of channels. With Vignette Dialog, contacts of all kinds will experience the seamless, consistent customer experience that they expect of a well-run organization. And with Vignette Content Management, you can easily maintain dynamic dialogs with your customers using virtually all of your enterprise content.
