Vignette Recommendations
Vignette Recommendations helps organizations deliver more targeted Web experiences to their most important online audiences. It can increase the profitability of the online channel by providing content recommendations, product recommendations and social search functionality.
These results reflect the collective wisdom of visitors to your Web site. Vignette Recommendations determines what content like-minded peers find useful, then displays the best search results, content links, products, rich media or support articles that meet the user’s intent. The outcome: From the moment visitors arrive on your site, their experiences are positively shaped through their behavior.
Vignette Recommendation Solutions
Vignette Recommendations can be applied across a number of different business areas:
For Media: Engage your visitors and increase your impressions.
Giving visitors compelling reasons to stay on your site can result in more page hits and increased revenues.
For Marketing: Keep prospects from getting lost on your Web site.
Improve the online experience by guiding site visitors to the most useful and contextually relevant content on your site.
For Online Support: Speed up issue resolution and reduce support costs.
Provide smart navigation to site visitors and enable them to solve issues faster.
For eCommerce: Sell more products with targeted product offerings.
Display the most relevant products at multiple buyer engagement points, enabling the “long tail” of eCommerce.
Features and Benefits
| Similar Product Recommendations | Display products that shoppers are most likely to compare, providing more choice to the user and resulting in increased conversion rates and up-sell of products. |
| Accessory Product Recommendations | Advertise complimentary products, leading to increased order size (AOV) and cross-sell of products. |
| Popular Product Recommendations | Feature the most popular products with the greatest appeal. This effectively cross-sells and up-sells a variety of products and increases conversion rates. The recommendations can be limited to specific product categories like cameras, handbags or house-wares. |
| AdGuide Product Recommendations | Recognize the visitor's intent from search engine queries and display relevant products on landing pages. Recommendations delivers SEO/SEM optimized landing pages resulting in increased conversion. |
| Insights | Show real time analysis of products whose popularity is on the upswing, while highlighting product gaps and new revenue opportunities for your store. Powerful tools help you optimize your promotional merchandising efforts. |
| Social Search | Return content based on intent, not only keywords, resulting in more accurate search results than traditional keyword search. This is especially useful for support sites because the terms visitors are searching for may not be the terms inside the actual document. Better results can reduce calls to customer service centers and increase customer satisfaction. Our results can also be categorized and delivered through faceted navigation links. |
| Auto FAQ | Automatically generate links to FAQ content that is most relevant to the visitor's needs and reduce the clicks required to find related content. Auto FAQ eliminates the need for support personnel to maintain links throughout the site. |
| Forum Topic Recommendations | Identify content most relevant to the visitor, whether it is a hot topic or common knowledge the community has already developed. With Forum Recommendations, there is no need to manually create "stickies" that are labor-intensive to maintain and are irrelevant to intermediate and advanced users. |
| NextStep Recommendations | Display dynamic content links that are best consumed in a specific order. This reduces clicks to intended content, resulting in increased customer satisfaction. |
