Personalization
Your key constituents connect with you online every day. Are you able to learn about them? Can you turn those insights into a great first impression and an enduring relationship? Personalization software gives you these capabilities, and lets you make personal connections with everyone from first-time visitors to long-standing customers.
We can help you deliver real-time personalization. Our software can observe the behavior of visitors to your site, associate it with prior behavior, and deliver up recommendations and other content that the collective wisdom of your crowd suggests is the best fit. This implicit, behavior-based personalization can be a powerful enhancement to e-commerce, search and similar online activities.
We can also help you deliver a very direct personalized experience. Our software can help you leverage all of the segmentation data that you have to deliver a true 1-to-1 experience. This explicit form of personalization can include messages and offers that are known to appeal to the group to which the individual visitor belongs.
Finally, we can give you the analytic capabilities you require to build personalization into your Web experience over time. This analysis-driven personalization provides you with insight into what is working and what has no appeal for your audience.
Vignette Personalization Products
Vignette Recommendations helps organizations deliver a more personal online experience through content recommendations, product recommendations and social search. The product derives the implicit actions of your visitors, identifies emerging intent among the visitors to your site and captures the collective wisdom of your audience.
Analytics can enable organizations to gain greater insight into their Web investments by analyzing their constituents' behavior in real-time and providing in-depth reporting. Detailed analytics can help improve the online experience and help maximize an organization's return on its Web investment.
