Vignette Community
Social Computing, Community Solutions
Is your Web experience social? Online communities are becoming a business essential. Web audiences expect a two-way communication channel. Users increasingly demand a voice wherever they go online, including their bank, their insurance company, their healthcare provider and even where they work.
Peers in your social network are more believable. According to the 2008 Edelman Trust Barometer, "a person like yourself" is often viewed as an organization's most credible spokesperson. This effect extends from consumer to enterprise behavior.
Online communities keep users engaged. Customers, partners, suppliers, employees and peers all have a perspective that needs to be heard. Enabling them to share their knowledge and opinions online with you, or with other members of your audience, contributes to the realization of virtually every business strategy.
Give them a Voice that gets heard. With Vignette. Vignette's Community product line enables organizations to give a voice to this group of peer influencers, driving new levels of both internal and external audience engagement on anything from product reviews and content discovery to product development.
Online communities can deliver business results
Social computing is here to stay. By embracing the social networking capabilities of Web 2.0, your external Web sites can:
- strengthen your brand
- increase the loyalty of your key audiences
- drive revenue
- gather customer feedback and suggestions
A few things you can do with communities on internal Web sites:
- increase your organization's informal networking
- improve your knowledge sharing
- drive productivity
Video: Vignette Community Services Overview
Virtually every industry can benefit from online communities
For example…
Banks that use blogs and forums may find that experienced home buyers educate first-time home buyers, and happy customers extol the pleasures of their experience with the bank.
Government agencies can employ tagging and tag clouds to help citizens locate resources based on their relevance to the larger public. Citizen forums can support public brainstorming that lead to solutions to community challenges while revealing passionate citizen leaders.
Technology companies can use ratings and comments inside the firewall to improve engineers' productivity by making the best and most relevant data easier for them to find. Wikis can provide a great, informal mechanism for capturing and preserving organizational knowledge. And connecting to customers over extranet-based forums and ratings can create a strong peer network and provide insight into areas of the business that need attention.
Part of a complete Web Experience Platform
Instead of aggregating a number of disparate solutions to make your Web more social, the Vignette Community products are offered as a suite which is a component of our complete Web Experience Platform. This unified enterprise-class architecture delivers a broad variety of user-generated content services and applications – including wikis, blogs, ratings, reviews, polls, tagging and tag cloud, forums and comments.
Vignette Community Products
Vignette Community Services enables organizations to implement ratings, reviews, commenting and tagging of content to increase interaction on sites.
Vignette Community Applications provides organizations with tools for delivering blogs, wikis and forums to engage in conversations online.
