Interaction Management
Relying on e-mail for communication is limiting for tracking responses, follow through, reminding to respond, adhering to SPAM controls, and driving to increase demand, participation or results. Organizations wanting to establish a next-generation Web presence understand that opportunities are available from customers, prospects, employees, partners and other key stakeholders if they can reach and react reliably.
Vignette’s customers understand that a next-generation Web presence requires a next-generation communication vehicle. They understand the importance of ongoing dialog with their key constituents, as they are able to learn about, adapt to and respond to these constituents’ changing needs and preferences.
Vignette enables interactive dialogs that provide the following capabilities:
- It enables proactive cultivation of loyal, long-term relationships.
- It enables coordination of sales, marketing and service efforts across all relevant channels.
- It fosters communications and creates compelling experiences.
- It improves efficiency by automating previously manual communication processes.
Interaction Management Products
Vignette Dialog delivers highly personalized content to individual recipients through online and offline touch points. A simple, graphical environment allows business users to plan, create and deploy multi-step interactive dialogues and campaigns. These dialogues and campaigns can be triggered by specific events such as Web site registrations, product downloads, completion of a purchase, event attendance or customer service calls. Any sequence of communications can be pre-planned to occur automatically in response to each recipient's actions.
